What DevOps Is Not
It Is Not Dev + Ops
Taken literally, DevOps is easy to split into Dev and Ops, but DevOps is not simply development plus operations.
Traditional Dev and Ops are separated: Dev turns requirements into artifacts, Ops turns artifacts into services, and the boundary between them is sharp.
The moment something goes wrong, Ops blames a bug in Dev, and Dev blames Ops for missing alerts.
Merging the teams can break that blame cycle, but merging teams alone is not enough. Without clear goals and a working method, such a team is still hard to manage.
It Is Not a Product
DevOps is not a tool, and not a product.
Plenty of ToB products will claim that managing your R&D process with their product is practicing DevOps. Take that with a grain of salt. There is no product that, once you use it, puts you in a state of practicing DevOps.
DevOps is a valuable practice, and valuable things are never easy.
Of course DevOps needs products to support it — automation tools, orchestration tools, process management tools, project management tools, and so on.
The main role of tools and products is support; they are not decisive. Good tools raise efficiency, but tools cannot judge whether that efficiency is good or bad, and cannot guide a team.