https://www.chenshaowen.com/en/tags/marketing/Recent content in Marketing on Shaowen Chen's WebsiteHugo -- gohugo.ioen©2016 - {year}, All Rights Reserved.Mon, 03 Apr 2017 21:15:45 +0000weeklyhttps://www.chenshaowen.com/en/blog/book/marketing-research.htmlMon, 03 Apr 2017 21:15:45 +0000Mon, 03 Apr 2017 21:15:45 +0000https://www.chenshaowen.com/en/blog/book/marketing-research.htmlAuthor: Ronald F. Bush / Alvin C. Burns Publisher: Renmin University of China Press Publication year: 2011-3-1 ISBN: 9787300133362WeChat Official AccountBooksMarketingManagementReadingResearchhttps://www.chenshaowen.com/en/blog/book/positioning.htmlThu, 07 Jul 2016 08:21:53 +0000Thu, 07 Jul 2016 08:21:53 +0000https://www.chenshaowen.com/en/blog/book/positioning.htmlChinese title: 定位 - The Most Influential Marketing Concept in American History English title: Positioning - The Battle for Your Mind Author: Jack Trout / Al Ries Notes: For a new industry or product, the first company finds it easy to make a deep impression in the customer’s mind;WeChat Official AccountBooksMarketMarketingReadingBranding