https://www.chenshaowen.com/en/tags/market/Recent content in Market on Shaowen Chen's WebsiteHugo -- gohugo.ioen©2016 - {year}, All Rights Reserved.Thu, 07 Jul 2016 08:21:53 +0000weeklyhttps://www.chenshaowen.com/en/blog/book/positioning.htmlThu, 07 Jul 2016 08:21:53 +0000Thu, 07 Jul 2016 08:21:53 +0000https://www.chenshaowen.com/en/blog/book/positioning.htmlChinese title: 定位 - The Most Influential Marketing Concept in American History English title: Positioning - The Battle for Your Mind Author: Jack Trout / Al Ries Notes: For a new industry or product, the first company finds it easy to make a deep impression in the customer’s mind;WeChat Official AccountBooksMarketMarketingReadingBrandinghttps://www.chenshaowen.com/en/blog/book/peersinc.htmlMon, 27 Jun 2016 08:24:42 +0000Mon, 27 Jun 2016 08:24:42 +0000https://www.chenshaowen.com/en/blog/book/peersinc.htmlChinese title: 共享经济 - Rebuilding the Future Business Model English title: Peers Inc: How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism Author: Robin Chase (US) Publication Year: 2015-9-25 ISBN: 9787213067853 Notes: Taking Zipcar, the company she founded, as her entry point, and byWeChat Official AccountBooksSharingMarket