Market
Positioning
· ☕ 1 min read
Chinese title: 定位 - The Most Influential Marketing Concept in American History English title: Positioning - The Battle for Your Mind Author: Jack Trout / Al Ries Notes: For a new industry or product, the first company finds it easy to make a deep impression in the customer’s mind;

Peers Inc
· ☕ 1 min read
Chinese title: 共享经济 - Rebuilding the Future Business Model English title: Peers Inc: How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism Author: Robin Chase (US) Publication Year: 2015-9-25 ISBN: 9787213067853 Notes: Taking Zipcar, the company she founded, as her entry point, and by