How to Measure Anything
· β 1 min read
Author: Douglas W. Hubbard
Subtitle: The Big Data Era β the quantitative decision-making method used by Fortune 500 companies
Publisher: World Publishing Corporation
Translator: Deng Hongtao
Publication Year: 2013-09-01
ISBN: 9787510067327
Notes:
Measurement is used to reduce uncertainty, not to eliminate it.
The key to measurement is figuring out what to measure, and why the thing being measured matters.