Author: Fan Bing

Subtitle: A Secret Playbook for User and Revenue Growth in Startups

Publication year: 2015-7

ISBN: 9787121263606

Notes:

This is a fairly marketing-oriented book aimed at ToC internet products.

Through all kinds of real cases, it shows you the playbook of internet products: how to create a product, acquire users, spark activity, improve retention, increase revenue, and spread virally.

If you work in the field, this book can give you some inspiration on product design and operations. If you come from a traditional industry and want to understand how internet companies operate, it also offers solid guidance.