Author: Douglas W. Hubbard
Subtitle: The Big Data Era β the quantitative decision-making method used by Fortune 500 companies
Publisher: World Publishing Corporation
Translator: Deng Hongtao
Publication Year: 2013-09-01
ISBN: 9787510067327
Notes:
Measurement is used to reduce uncertainty, not to eliminate it.
The key to measurement is figuring out what to measure, and why the thing being measured matters.
The purpose of measurement gives us clues about what we really need to measure and how we should measure it.
You must be clear about the value of measurement and about what decision support it can provide; otherwise it is all in vain.
